Black Eagle Newsletter>
Fall Has Arrived!

October 10, 2008

Ah, the crispness of fall in the air. The change of smells 
in the season, the briskness of the mornings, the chill of 
the evenings....... these are things I bring to mind as I 
walk the dog in temperatures of 100 at night...... memories 
are great, aren't they?? My memories of Fall make it 
possible to imagine what most of the country is 
experiencing. My mind says it's time to start making 
gifts, get ready for the holidays and family celebrations.  
My body says, as I pull on shorts and flip flops for the 
230th day in a row, shall we have hot coffee today or iced? 
Is it too late in the morning for hot at 9:00 a.m.?  
 
Yes, I am still in the Phoenix area... can't whine about 
sun every day but must admit, I do miss those smells and 
the change that occurred in my brain when I lived where 
there are 4 seasons. To that end you'll find Apple Dunkin' 
attached as this month's design. If this doesn't conjure 
up images of the Fall season then not much will around 
here.  
 
Since the last missive things certainly have changed 
haven't they. There is a very real concern over the state 
of our existence here in the United States. I conducted a 
chat on EmbForum last week with the economy as the subject. 
We discussed what everyone was doing to combat the 
situation. Some of us live in areas that are highly 
depressed and some are in areas that are still seeing 
booming sales. The biggest suggestion for all embroiderers 
was, find new ways to bring in business. If you are 
concentrating in a specific area, stretch your wings and 
expand what you offer. Of course this is a double-edged 
sword........ if you stretch that means different product 
has to be brought in which means an outlay of precious 
resources. If you don't stretch then one risks seeing the 
business go flat by virtue of not using those resources.  
Some people are fine staying the course as their clientele 
is sustaining the usual purchasing trends. The bottom line 
here is, there is no magic wand, no right answer that fits 
all. Each of us is facing our own personalized situation, 
sort of like a weird monogram on a purse made just for us.  
I wish there were an easy answer, a soothing one for those 
who are really feeling the effects now. As for me, I am 
choosing to stay the course and not alter my plans to bring 
out a bag line. I've got the product on site so to turn 
away from debuting it would be poor business. I'm keeping 
the nose to the grindstone on this.  
 
I had planned to have the bags debut today (Friday, October 
10) but have not been able to reach that goal due to 
dealing with things on the economic front. However, I am 
not going to be much behind either. This weekend will see 
me stitching as previously planned. The bags are made of 
hemp as it's a sustainable product. I've one that I carry 
and have fallen in love with. I used another hemp bag from 
this company for 2 years previously and was very impressed 
with its durability which is why I decided to carry these 
products myself. The bags will have designs that are not 
available for sale as stock designs so they will be truly 
unique and one of a kind items. I'm doing Vegan bags, 
Reiki bags and just generally cool bags, things that speak 
to me as a designer.  
 
Last month Jim came home for a few days from his temporary 
spot in Oregon. As he took care of our furry family 
members, I headed to Sedona and finished my master Reiki 
class. The class was very fulfilling and I'm grateful to 
have completed it with the teachers I had begun with. Jim 
and I had a few days together before he headed back to 
Oregon where he remains on the hunt for suitable housing 
for us. Seems we are facing a Mecca for landlords right 
now as there's a massive amount of people who want to rent 
but the right home is there for us. It's just not made 
itself known yet. We are hopeful that it won't be much 
longer before we are both under the same roof in our own 
nest.  
 
On a digitizing note, many of you know I have a company now 
called Busy Head Creations. The site is 
www.busyheadcreations.com. This company was put together 
so anyone needing custom digitizing could have it done 
within 24 hours or so and the designs are available for 
download 24/7. I'm pleased to announce a 20% off sale for 
2 designs, now through December 31, 2008. You'll need to 
enter this code: BHC-7K9KJN. This will allow you to order 
2 custom designs at 20 percent off the regular price. We 
output files to nearly every format possible. Each design 
is stitched out on fabric similar to what you will use the 
design on and you'll see an image of that stitch out when 
your design is delivered.  
 
Speaking of digitizing: the design you are receiving this 
month, Apple Dunkin', is comprised only of a run stitch. I 
did this in one sitting and there are no breaks in the 
thread. It's all one segment. Run stitch work is my 
favorite medium. When you think about it, that's all any 
embroidery really is - just run stitches. They may be put 
together as satins or as fills but at the end of the day, 
it's just one stitch being directed to become a specific 
pattern via the software. Lately I've been working on a 
design that is all run stitch work but looks like satins.  
I'm placing each stitch exactly where it goes. The reason? 
To create a look of hand embroidery, something that is 
timeless and evokes thoughts of true craftsmanship. It's 
time consuming and extremely rewarding to be doing work of 
this nature. It also makes me appreciate the auto tools on 
designs that do not call for such intensity... and it 
reminds me of how much easier it is today to digitize with 
these tools than it was for those who blazed the trails on 
digitizing to begin with. My hat is off to the early 
digitizer. I feel it's a full circle for me. I learned 
from old-school punchers, people who did one stitch at a 
time, but I began when software had made the digitizing job 
easier. It is hard to say if I'd have had the patience to 
stick with digitizing at first had it been required to do 
it one stitch at a time. Now, I'm purposefully choosing to 
do the work one stitch at a time and thus have gained 
extreme appreciation for the way it had to be done in the 
past. By creating designs this way, it also helps me to 
continue learning about the nature of thread in relation to 
fabric. It's very rewarding. 
 
I hope this letter finds each of you well, at peace with 
the situations of today and maintaining the sense of 
well-being that we all need right now.  
 
Wishing you calmness and many blessings, 
 
Jerilee

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